Business Management - Graphic Imaging Management Specialization, (AAS)

Program Info

Minimum credits: 67
Length: 5 semesters (2 years)

Division: Career and Technical Education
Contact: 434.797.8440
Award: Associate of Applied Science
Plan Code: 212-02 CIP Code: 52.0299

Program Description

The Associate of Applied Science in Business Management - Graphic Imaging Management specialization prepares students for entry-level positions in graphic imaging or printing management. Courses focus on business, accounting, workplace behaviors, and additional courses in printing and graphics. Graduates may become business owners or managers of graphic imaging departments or in sales and marketing of graphic imaging services and products.

Program Outcomes: Graduates of this program will be able to:

• Utilize industry-standard computer software in business communication media such as written reports and business plans using word processing software (i.e., Microsoft Word) and business presentations using presentation software (i.e., Microsoft PowerPoint);
• Perform and interpret basic business math, accounting, and business statistical calculations
• Identify the basic concepts associated with business ethics and the importance of developing and adhering to a strong set of generally accepted ethical principles.
• Demonstrate basic principles of human relationship skills which can be used to successfully interrelate with customers, associates, employees, and superiors in a business setting.
• Demonstrate how the principles of basic economics (i.e., supply and demand, the American free enterprise system, etc.) apply to successful business management practices.
• Explain basic legal and regulatory requirements for business and industry.
• Evaluate marketing strategies for successful products and services.
• Apply skills in the use various software to produce electronically generated documents.
• Discuss the concepts of color separation and lithographic chemistry; and
• Perform basic graphic imaging industry production planning and estimating tasks.