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May 16, 2024
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MKT 216 - Retail Organization and Management
Credit Hours: 3
Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.
Prerequisites:
| MDE 10 is a pre-requisite. Students must complete MDE 10 or have equivalent placement before enrolling in this course. |
Lecture Hours: 3
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