MKT 281 - Principles of Internet Marketing

Credit Hours: 3

Introduces students to Internet marketing. Discusses how to implement marketing programs strategically and tactically using online communications tools. Teaches e-marketing strategies.

Prerequisites: None
Corequisite:

EDE 10 is a co-requisite. Students must be co-enrolled in EDE 10 to enroll in this course if they have not completed EDE 10 or equivalent placement.

Lecture Hours: 3