Marketing - Marketing Specialization, (AAS)

Program Info

Minimum credits: 67
Length: 4 semesters (2 years), if full-time suggested course sequence is followed

Division: Arts, Sciences, & Business
Contact: 434.797.8402 or 434.797.8462
Award: Associate of Applied Science
Plan Code: 251 CIP Code: 52.0299

The Marketing A.A.S. prepares students for employment in merchandising, retailing, and related careers. The program closely mirrors coursework required of other Marketing A.A.S. specializations (Electronic Commerce, Warehousing & Distribution) and the A.A.S. in Business Management-Management Specialization. As such, a student may earn a second A.A.S. degree by taking 15 additional credits (five 3-credit courses). DCC is accredited by Alpha Beta Gamma International Business Honor Society to initiate members into the honor society for business and related disciplines. For more information, refer to http://www.abg.org.

Program Description

The Associate of Applied Science in Marketing - Marketing Specialization prepares students for employment in merchandising, retailing, and related careers.

Program Outcomes: Graduates will be able to:

• Show competency in presentation skills (organization, eye-contact, volume, pacing, & visual aids), using a wide variety of computer software tools to enhance communication media (written reports, business plans);
• Perform & interpret basic business math calculations (e.g., mark-ups, interest rates, ratios, etc.), business accounting principles, basic financial reports, & bookkeeping fundamentals;
• Explain basic concepts associated with business ethics & the importance of developing and adhering to a strong set of generally-accepted ethical principles;
• Show basic principles of human relationship skills used to successfully interrelate with customers, associates, employees, & superiors in a business setting;
• Describe basic economics, various economic systems, legal & regulatory requirements for business & industry, & their impact on business;
• Identify the role & practice of marketing, including theoretical & applied aspects & its basic legal & regulatory standards within an organization; and
• Analyze marketing problems & issues facing companies/organizations in order to conceptualize possible alternative solution action plans.