Marketing - Electronic Commerce Specialization, (AAS)

Program Info

Minimum credits: 66
Length: 4 semesters (2 years), if full-time suggested course sequence is followed

Division: Arts, Sciences, & Business
Contact: 434.797.8402 or 434.797.8462
Award: Associate of Applied Science
Plan Code: 251-02 CIP Code: 52.0299

The e-commerce specialization is designed for students interested in web design and internet marketing in business-to-business (B2B) and business-to-consumer (B2C) transactions. It closely mirrors coursework required of other Marketing A.A.S. specializations and the A.A.S. in Business Management-Management Specialization. As such, a student may earn a second A.A.S. degree by taking 15 additional credits (five 3-credit courses).

Program Description

The Associate of Applied Science in Marketing - Electronic Commerce Specialization is designed for students interested in web design and internet marketing in business-to-business (B2B) and business-to-consumer (B2C) transactions.

Program Outcomes: Graduates will be able to:

• Demonstrate competency in presentation skills, including organization, eye-contact, volume, pacing, & visual aids, utilizing a wide variety of computer software tools to enhance business communication media, including written reports & business plans;
• Perform & interpret basic business math calculations (e.g., mark-ups, interest rates, ratios, etc.), business accounting principles, basic financial reports, & bookkeeping fundamentals;
• Explain basic concepts associated with business ethics & the importance of developing and adhering to a strong set of generally-accepted ethical principles;
• Demonstrate basic principles of human relationship skills used to successfully interrelate with customers, associates, employees, & superiors in a business setting;
• Describe basic economics, various economic systems, legal & regulatory requirements for business & industry, & their impact on business;
• Create, develop, and update attractive, fully-functional web pages using a variety of industry-standard web editing software products; and
• Relate how electronic commerce strategies and web design techniques fit into an organization’s overall marketing plan including basic web programming (i.e., Java), electronic payment systems, and back-end applications (i.e., Microsoft Access).